Interactive Vanity Marketing (try it)

Here's a really fun/cool/interactive way to promote your (in this case) movie. Came across this a few days ago and had some fun at some of my friends' expense -- is there any other kind ?

Anyway, have a look. You can watch these two engineer/MBAs at their finest in their first (and last) cinematic production. As your reward, you'll get a chance to 'create your own trailer crasher' starring your own friends and family. You too can start 'experiencing' a movie in a new way.

From a business standpoint, this interactive viral marketing strategy offers added BUZZ and longevity to this movie that will bring in additional rental royalties and DVD purchase revenues to New Line Cinema and their partner rental chains and retail channels.

From a marketing standpoint, New Line Cinema and Budweiser are 'branded' each and every time a person customizes and forwards their version of this vanity clip to their friends (and their freind's freinds ... etc). Budweiser, in a state-of-the-art move, decides to co-brand. Nothing to do with the movie, but the 18-34 year old won't mind each and every time they see and interact with the brand.]

This interactive movie 'trailer' is an excellent example of the innovative use of contemporary information and communication technology. For more ideas and examples, drop us a line.

Post Script => Hey Shaner, Hey Marty ... ok, that was me ! But you know, all of our other friends are married so who else could I pick on ? By the way, all you girls out there, send me an email if you'd like to meet these half-witts.

Make it quick though. Rumor has it that time is running out for Carman's two biggest overachievers ... since Ed Belfour anyway, but I hear he's taken. Alternatively, just keep a look out for these two guys at the next wedding you attend. They've been known to make the odd 'guest appearance'.

You'll find Shane on stage and Marty will be working the dance floor - probably doing the worm, definitely with his shirt untucked and more than likely with his tie around his forehead. Hard to miss this act.