Real Time Cellular Promotions (try it)

This is Keith, a wireless entrepreneur.

This is Keith's brainchild. The TAGGG network. It works ! Very well. In fact, I'm waiting for a major wireless telecommunications playere or a major media player to find Keith and to invest in him to help take his TAGGG network global.



It's a social networking idea based on connecting and interacting with cell phone users through their cell phone interface. It's smack dab in the middle of BUZZ marketing. It's so simple it's magical.

It's SMS viral in nature. It's permission based. It's real time powerful. It's MTV, it's Lays, it's McDonalds, it's Honda Civic, it's Pepsi ... it's beautiful. It reminds me of this terrific story from Business 2.0 (Vol. 6, No. 9, October 1, 2005).

• Reaching the Unreachables by Robert Levine

The most important demographic in advertising--18- to 34-year-old males--is also the most elusive. How do you make them sit up and take notice? By turning away from TV and finding clever new hooks to get their attention. (more)

Specifically, read the section about Action Media and how they drive audiences to cool car shows. They're using SMS to enable their 'live' attendees to interact with their sponsors' brands. For example, "Are you Mac enough ?" A McDonald's promotion tied to the cool car shows.

Anyway, just like Action Media's cool car shows, TAGGG is the quintessential example of Interactive Sales and Marketing for a post television age. I'm a betting kind of guy and I'm betting on TAGGG.

To help you make your own mind up, try TAGGG. First, you have to be in Manitoba (and soon ,two other markets). But if you are in Manitoba, simply click on Keith's melon above and follow the text message instructions. Of course, if you're not in Manitoba, you can read through his site (see the 'past events' links). He's rubbing elbows with the music crowd and working with wireless companies and radio stations to promote concerts in our town. It's creating a lot of BUZZ. When friends start telling their friends, you have magic. In this market, you can call Keith 'Dumbledore' !

Nice work Keith ! Best of luck in 2006. PS You should be getting a call from an important 'RON'. You're welcome.