Shoshkele (see it in action)

Imagine surfing. You go to your favorite 'surf' launch pad - MSN.com, Netscape.com , CNN.com, maximonline.com or wherever you go to begin your daily fix. THEN, out of nowhere, it looks like your computer is being 'over run by some alien force'. In a good way ! That's what this post is about.

Shoshkele. The first time I experienced this new advertising / marketing tool was in 2001. I was actually dealing directly with the company behind this creative 'shoshkele' technology. I couldn't believe my eyes ! It was an ad for Nike. [I tried to find the original Nike example, so you could see it for yourself, but it's no longer there.]

Instead, to experience this advertising technology for yourself, here is a shoshkele for the Band of Brothers movie, in this case, positioned on the weathernetwork.com web site.

You can target your shoshkele ad for any web property and for any product or service that you like -- depending on your target audience, of course.


For example, check out this one if you're a carpenter enthusiat like I am. Stanley is using custom developed shoshkele to increase public awareness about their new "FATMAX AntiVibe Hammer with a larger sweetspot". Hmmm. About as exciting as a hammer you say ? YOU BET ! Especially to guys like me. We're out there in droves !

Together with United Virtualities and this interactive, online FATMAX (fun to say) campaign, Stanley captures their target market's attention and then drives them to a 'Learn More' web site. Nicely done Stanley.

Tag Line ...
Call to action ...
You see the FATMAX hammer chasing and pounding nails across your browser. It's IMPOSSIBLE TO MISS ... (see it for yourself)


Ask yourself. What is the percentage of Stanley spots that will get noticed ? that will be missed ? It has to be well into the upper 90% notice and recall levels. Everyone seeing this for the first time will be able to tell you the brand and the product after the fact. I'd also be very interested in knowing what the 'click thru' rates are with a shoshkele as opposed to a traditional ad. Considerably higher than most other forms most likely.

Of course, grabbing the customer's attention is only the first step. What you do with them once they've 'taken the bate' and clicked thru to your 'landing page' is part two of the equation. But as far as grabbing one's attention online, this works stupefyingly well.

There are more shoshkele examples from major brands such as Virgin Atlantic, Old Spice, Pepsi, Addidas and on and on. Have a look at the United Virtuality web site for these other shoshkele examples. Or have us work on your behalf with United Virtualities and other avenues to help you penetrate your buyers' virtual universe. Drop us a line for more information.

As a follow on, the shoshkele marketing technology has evolved since 2001. The company now offers a video version. See their Shrek example.


The point of this tool is simple. In today's world, there is so much competition for the surfer's eyeball that it can be very difficult to actually 'get the attention' in a tasteful, innovative, inviting way.

With a shoshkele however, you can get your message out there with 'laser-targeting' AND make your message IMPOSSIBLE TO MISS while using a very FRESH and INTRIGUING APPROACH.

The company that offers this technology has terrific vision and it would be my pleasure to assist in making introductions OR in designing a strategy that integrated their tools into an more all-encompassing strategy for you and your brands and offerings.

If you're interested, drop me a line.

Lastly, I'm interested. If you think you've ever seen a shoshkele in your web travels, enter a comment and let me know what brand. Thanks in advance for you help and keep a look out.

- chapper